In the fall of 2015, I was enrolled in a Graphic Design Studio course at Morningside College with adjunct professor Jeff Gordon (principal of JD Gordon Creative Labs in Sioux City). Our second project of the course was to develop of public service campaign that would bring awareness to an issue or cause of our choice. I tend to take a light interest in all sorts of current social issues. So my initial thought was; how can I help the animals, women's rights, unborn babies, police officers, people struggling with addiction, human trafficking in America, hungry people in Africa... the list goes on. What I didn't realize was that this was a moment of a much deeper kind of learning. So often for advertising students, I think we lose our way in the sea of opportunities, (that is for those who truly hunger for the opportunity). We try to please too many people, wear too many hats right away and forget that we need to settle into our craft, fall in love with it, and master it if we are going to actually make a difference. That being said, as I was trying to decide on my focus for the project, it took some time before I realized exactly where I wanted to put my effort and passion.
Another thing about students in advertising and graphic design: you either have the confidence or you don't. I certainly was not gifted with it, but here I am fighting my darn hardest to find it somewhere. So in my mess of self-doubt over this precious project, I did a 180 and found this fire within myself of finding my self-confidence, I wanted to be 100% crazy about my work and my idea. So I quickly began concepting for a self-esteem campaign, and not only that, but one that advocates for children. I called my campaign, The Empowered Kids Campaign.
The class project included:
Although the campaign itself is about the children, it targets parents, guardians, teachers, mentors, and coaches, as these people have the greatest affect on developing minds. Join the stand for healthier young minds, and enjoy some of the pieces from my project!